In feng shui, the decoration of a space holds significant importance. Understanding the principles of feng shui in shop decoration is essential for successful business operation.
Taboos in Shop Decoration Feng Shui:
1. Color Selection:
The choice of colors for shop decoration is crucial. Many modern stores pay close attention to the colors used inside their premises. Some businesses believe, based on psychological tests, that bright colors like red can create a sense of excitement, stimulating people’s desire to buy. From a feng shui perspective, the interior colors of a shop should be carefully selected based on the shop owner’s date of birth, the shop’s orientation, and the elemental properties of the products being sold. Products are classified into five categories based on wood, fire, earth, metal, and water elements. Then, according to the owner’s destiny and the shop’s feng shui, the specific color scheme for the shop’s interior is determined, a process that is extremely complex and requires the expertise of a professional feng shui consultant.
2. Door Size:
The door of a shop is considered its throat, the passage through which customers and goods enter and flow. The number of customers welcomed by the shop’s door each day determines the prosperity of the business. Therefore, to increase the number of customers received, the door should not be too small. According to feng shui, a door that is too small restricts the flow of Qi, reducing the inflow of vital energy and increasing stagnation, which can lead to a lack of vitality inside the premises. For commercial activities, having a narrow doorway as the main entrance can inconvenience customers, especially if they need to carry goods. This can lead to collisions, potentially damaging already purchased items. Additionally, a cramped entrance can cause crowding, discouraging some customers and potentially leading to disputes or theft, ultimately disrupting the normal operation of the store and inviting ill-fated consequences as per traditional beliefs. Moreover, it’s advisable not to position counters at exits, as this may deter customers from passing through, leading them to other areas of the store. Consider moving the counter blocking the staircase exit a few meters aside to experience the subtle art of feng shui. Furthermore, it’s unfavorable to have escalators facing directly towards the store’s entrance, as per the principle of feng shui. If this layout exists, try to obstruct the view with shelves to prevent customers from being drawn towards the escalator upon entering, as a store frequented by sightseers tends to have fewer patrons willing to open their wallets generously. In many establishments nowadays, excessive volume of music is admonished. To foster an ambiance within the premises, some establishments resort to blaring music, albeit, it’s an ill-advised approach. Music, undoubtedly, has the potential to create an atmosphere, but it’s crucial to consider the type of ambiance it cultivates. Soft, melodious tunes can enchant customers, prolonging their stay and enhancing the likelihood of purchases. Conversely, cacophonous music, referred to as “sonic malignancy” in Feng Shui, engenders a sense of agitation, inevitably dampening promotional efforts. In most grand shopping complexes today, automatic escalators abound. However, it’s crucial to be mindful not to align these escalators directly with the entrance of the store. If such an arrangement has already been established, it’s advisable to utilize shelves to obscure the view, ensuring that customers do not encounter the escalator immediately upon entering. This practice adheres to the principles of Feng Shui, favoring meandering pathways over direct rushes. Otherwise, your store may attract more casual visitors than generous contributors.
The color scheme of a storefront holds significant importance in commercial decor. Modern retailers place great emphasis on the hues within their establishments. Some merchants, guided by psychological assessments, believe that vibrant colors like red induce a state of heightened excitement, thereby stimulating consumer desires. From a Feng Shui perspective, the internal colors of a shop must harmonize with the proprietor’s birth chart, the store’s orientation, and the elemental attributes of the merchandise. Goods are categorized into the five elements—wood, fire, earth, metal, and water—before determining the specific color palette based on the owner’s destiny chart and the shop’s spatial energies. This process is intricate, necessitating the consultation of seasoned Feng Shui practitioners.
The entrance serves as the metaphorical throat of a retail space, facilitating the flow of customers and merchandise. The daily influx and egress through a shop’s entrance dictate its prosperity. Hence, to enhance customer reception, the entrance should not be overly constricted. According to Feng Shui principles, a diminutive entrance restricts the flow of qi, impeding vitality within the premises and fostering stagnation over vitality. For commercial endeavors, constraining the entryway to a mere aperture inflicts inconvenience upon patrons. Should customers need to navigate with their acquisitions, collisions become all too common, risking damage to previously sold wares. Furthermore, a diminutive storefront engenders congestion, potentially dissuading potential clientele and fostering disputes among those present, culminating in instances of pilferage that disrupt the customary rhythm of commerce. Such circumstances are often construed as the portents of misfortune according to the tenets of Feng Shui.
The auspicious Feng Shui alignment of a storefront commences with the selection of its location. The crux lies in securing a site conducive to the vigor of the merchant, drawing in clientele and fostering prosperous transactions within an ambiance of affluence. In locales such as Japan, Hong Kong, and Singapore, the premises of affluent merchants are strategically situated in accordance with the principles of Feng Shui, hence ensuring favorable financial prospects. The choice of a commercial venue, colloquially referred to as “choosing the dock,” holds sway over the fortunes of the enterprise, exerting a substantial influence over its success or failure.
The profitability of a business establishment is subject to myriad factors, encompassing not only the individual’s astrological predispositions but also the prevailing socio-economic currents. Foremost among these considerations, however, remains the impact of the establishment’s Feng Shui alignment—a pivotal facet not to be disregarded. Below, we expound upon several principles governing the selection and embellishment of a storefront, intended for the perusal of the discerning entrepreneur.
I. Uniqueness should permeate the façade’s embellishments. In terms of product marketing, emphasizing the appearance of a store is essential for establishing a commercial image. This requires the exterior design to be distinctively unique, serving the purpose of self-promotion and attracting customers. When designing the exterior of a store, it is important not only to consider the architectural proportions but also to ensure that the appearance harmonizes with the natural surroundings of the area. Additionally, it is crucial to choose a location that is spacious and avoids narrowness. Just as Feng Shui emphasizes openness in selecting a residence to welcome energy from all directions, this principle aligns with the idea of attracting customers from all directions in business. Following this principle, when choosing a store location, one should also consider the openness in front of the store, ensuring there are no obstructions such as walls, utility poles, billboards, or excessively large trees blocking the view. Furthermore, it is advisable for the entrance to be spacious, as the store’s entrance acts as its throat, serving as the passage for customers and goods to enter and circulate. The number of customers welcomed and bid farewell daily through the store’s entrance determines the prosperity of the store. Therefore, to increase the number of customers received, the entrance should not be too small. Lastly, it is important to avoid facing ominous objects with the store’s entrance. From a psychological and environmental hygiene perspective, the store’s entrance should also avoid facing certain buildings considered inauspicious by Feng Shui. These inauspicious buildings mainly refer to structures such as chimneys, toilets, cowsheds, stables, funeral parlors, hospitals, and other buildings that may cause psychological discomfort. Feng Shui considers the airflow from these ominous buildings to be unfavorable. When selecting a location for your store, it’s crucial to avoid areas with ominous structures. However, if circumstances compel you to establish your shop in such an area, it’s imperative to steer clear of these ominous elements when opening the doors. Opt for an auspicious direction and consider placing a screen behind the main entrance to further deflect any negative energy. Furthermore, opening your doors towards a bustling crowd is paramount. Areas with dense foot traffic signify prosperity and vitality, as customers are the lifeblood of any business. Aligning the orientation of your store with the flow of customers ensures a welcoming entrance. Moreover, harmonizing the business owner’s astrological elements with the store’s positioning, décor colors, and layout can yield beneficial outcomes, enhancing the overall fortune of the establishment. Additionally, incorporating symbols of prosperity and good fortune within the premises, such as pixiu, the god of wealth, or silver coins, can amplify the flow of wealth. However, it’s essential to place these items in auspicious locations to maximize their efficacy. For further insights into the principles of feng shui for businesses, I recommend exploring additional literature on the subject.
